Hydro Flask is a brand owned by the American conglomerate, Helen of Troy Limited. The brand gained special popularity in 2019. Hydro Flask is especially popular among different generations, millennials as well as the "VSCO Girls" subculture. Social influencers and celebrities have increased the brand's popularity. Hydro Flask's distinctiveness has played a special role in raising environmental and health awareness for generations, and has influenced other reusable water bottles to elevate their quality and visual appeal. In addition to bottles, Hydro Flask also produces different products such as wine glasses, food jars and bags. Thermo bottles are made of stainless steel. The brand uses double-layer vacuum insulation to maintain the appropriate temperature for liquids.