Under Puig license, BENETTON just launched the newest masculine fragrance, WE ARE TRIBE. It arrives in an attractive bottle in the shape of a hoodie. The release is announced as aromatic, woodsy, and fougere, inspiring people to be free, be themselves, and achieve their goals.
 

"WE ARE TRIBE, a men’s fragrance that invites you to come forward and take action. Strong, brave, and committed, it is a powerful symbol for everyone who wants to feel part of something bigger.

"Together we support each other as a community, united by the same values. We celebrate joy, authenticity, and freedom; we are real. An inclusive community of all and for all. We don't stop; we don't wait; we live without fear; we are fearless. Raise your flag and be epic. We Are TRIBE."

The composition blends fresh, sparkling grapefruit in the opening with the sweet and citrusy note of kumquat and the spicy touch of pink pepper. The heart offers aromatic lemon verbena combined with lavender and tonka beans, laid on warm amber, cypriol, and vetiver.