Baby Magic Original Baby Lotion is a rich, creamy and non-greasy lotion formulated to absorb quickly, while softening and nourishing your baby’s skin. This hypoallergenic baby lotion formula is gentle enough for baby’s sensitive skin, and enhanced with vitamins A and E to help retain the natural moisture of baby’s delicate skin. Our baby lotion is a unique formula specially formulated for the conditioning and protection of baby’s skin.